Things get stuck in weird places. Like fences. and your teeth.

Everyone knows what a Plackers Dental Flosser is when they see it. But most people are unaware of what they are actually called. To fix this, we wanted to place Plackers in a position where you wouldn’t be able to miss it.

*Spec work

Medium: Outdoor / Experiential

Concept: You notice things more when they’re out of place.

Awards: AAF Local Silver Addy

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Art Direction: Hilda Hosseini