Virtual insanity

Neli Virtual Repair needed help crafting a brand tone that felt personal. Even if their service is 100% virtual. I helped them nail down an online voice that toed the line between friendly neighbor and appliance expert.

Landing Page

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Email

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“How To” Video Script

*Dialogue copy provided by Neli

Google search ads

Website Growth

I placed an emphasis on Neli’s blog to boost their organic traffic. It was written by one of Neli’s maintenance guys, a real expert in what he did. So I just pruned the blog, optimized the copy, and wrote briefs for future posts. That resulted in the organic growth you see below.

Copywriting / landing page & email design: Me