beer for daddies

Millennials spearheaded a “dad aesthetic'“ movement. If New Balances, luscious mustaches, and dad bod positivity can have a seat at that table, Miller Genuine Draft can too. Millennials just need to be shown how.

*Spec work

Problem: MGD is soooooo nineteen ninety late and doesn’t have a clear cut role in the Miller family.

Solution: Prove that MGD can’t just hang with the new kids, they can drink them under the table. And show them a thing or two while they’re at it.

Medium: Packaging redesign, online streaming service radio advertisements, posters.

Concept: Daddy knows best

The brief

Radio ads

For audio streaming service placement

posters

For placement anywhere someone might open a beer. Like a bar. Or shower.

 6 pack and can redesign

Art Director: Morgan Zacharias